Wednesday, February 16, 2011

Why one and not the other?

I recently discovered that cigarette ads are banned, but alcohol ads are still allowed. Why is this? What I discovered is that the cigarette ads are banned because cigarettes are bad for people. Well I’d have to agree that they are bad, but alcohol can be just as bad if not worse. I’ve never heard of a person getting in a car accident because they were smoking a cigarette, but drunk driving causes them all the time. People can get alcohol poisoning and die from that as well. Now I know that smoking is bad too and can cause cancer and other diseases in people, but in my opinion alcohol is almost worse in a sense. Advertisements for alcohol appeal to most of the needs that Rottenberg describes in the text. I found an ad that had a guy and a girl on it and they looked happy, this according to Rottenberg would fall under the category of appealing to the need of finding someone to love. I think that the alcohol advertising companies strive to make their ads appeal to people’s needs and wants. They work hard to make people think that they need alcohol to have fun. People in those ads always look happy and like anything could be possible. Before there use to be negative cigarette commercials and ads, like the Truth ads, but rarely is there a negative ad for alcohol. Sometimes they’ll put commercials on about drunk driving being bad, or MADD (Mothers Against Drunk Driving), but most of the time it seems alcohol ads are shined with a positive light. Like alcohol can make anything possible.

1 comment:

  1. Excellent use of Rottenberg for support, Alexis. If you pursue this argument, you will have to look at how people categorize cigarettes and alcohol differently. Why isn't there a warning on alcohol bottles?

    ReplyDelete