One of the main reasons I watch the Super Bowl is for the commercials. An ad that I really enjoyed was the one with Ozzy Osbourne and Justin Bieber for Best Buy. I feel the target audience for this commercial was people aged anywhere from 12 and up. My reasons for that are that the younger generations relate to Justin Bieber, I mean everyone has heard of him. Ozzy appeals to the adults because they had grown up with Ozzy being the icon of their era. This commercial is for Best Buy and is trying to show how items are being upgraded. By making this advertisement, I believe that best buy is trying to target a wide audience. This ad is family friendly and comedic, which everyone loves a good laugh. I know I found myself laughing at this commercial. Also, people in the age range will have electronics that could be used for Best Buy’s new buyback program. Best Buy was wise in choosing to run this commercial during the Super Bowl because many people watch it, and a wide variety at that. Families, sports lovers, and people who just watch it for the commercials all will see the ads displayed during the Super Bowl. Also, by Ozzy saying at the end “What’s a Bieber?” shows how some people don’t keep up with how fast technology is moving. In my opinion, some people out there can’t keep up with technology and this commercial could help them to feel better. All in all I found this commercial to be among my favorites.
Yes! I think the average age for the audience is probably people 35 and up...people who rocked out to Ozzy and now whose teenage girls are in love with JB. This commercial definitely caters to some of our needs...a need to feel significant and relevant despite being old!
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